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Dan Gamache approached DreamView and Pholio and asked us to illustrate in motion the concepts behind his custom shoe designs. First on our plate was "Badlands", a shoe inspired by the Badlands National Park in South Dakota.

With it's sharp lines and layered material, one can really get a sense of the space in the product. We decided to honor that connection with a graphic, stylized version of the park itself with flying birds and gusty wind sound effects.