K8IROS

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"Kronos is the god of time. Kairos (K8IROS), which Spencer's brand is named after, was his son. Kairos stands for optimal timing”
-spencerdinwiddie.com

Partnering with the teams at Suku and Calaxy, Pholio & DreamView were tasked with showcasing the Spencer Dinwiddie's K8iros high performance basketball shoes in a series of NFT offerings. Our approach was simple: Four Pantheon videos, each with a unique color to represent the color pallete of each shoe. The twitch motion reflects the disruptive nature of the K8iros brand.

A few things stood out to us when analyzing K8IROS as a brand. The reference to time had us thinking about the inner workings of a watch. Further, the sharp edges of the Greek font used in the label brought to mind the use of harsh corners and angles to build a space like a Pantheon of old.