INFINITI QX50

REVEAL FILM

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QX50

Boma provided the design and visual effects for the Global launch of the Inifiniti QX50. We were happy to collaborate again with our friends at 72andSunny, Bradley G Munkowitz/Tool of North America, Graham Chisholm/Arcade Edit and Sean Coleman/Company 3.

Finishing by Timber

The experience screened live at a special event in conjunction with the LA Auto show and was displayed on 5 massive screens that encompassed the the viewer completely in a 360º immersive experience. Below is a VR 360 of the event space. Tumble around or view in google glass for a more immersive experience.

Behind the scenes

Check out some of the development and design work that went into the making of the reveal film.

AGENCY 72 AND SUNNY
Creative Director: JC Abbruzzi
Creative Director: Sean Matthews
Creative Director: Nate Virnig
Producer: Liz Corsini
Junior Producer: Max Belin

PRODUCTION TOOL
Director: Bradley Munkowitz aka “G-Munk”
Producer: Kat Friis

TELECINE: Company 3

EDITORIAL ARCADE
Editor: Graham Chisolm
Assistant Editor: Matt Laroche & Dean Miyahira
E.P.: Crissy DeSimone
Producer: Adam Parker & Rebecca Jameson

DESIGN/VFX: Boma

Finishing: Timber

Creative Directors / Partners: Kevin Lau, Jonah Hall
Executive Producer: Sabrina Elizondo
Producer: James L Reid
Senior Art Director: Jon Lorenz
Lead Artist: Miles Kinghorn,
Flame Artists: Chris Decristo, Federico Sacoone, Todd Mesher, Jan Cilliers, Andy Macdonald
Flame Assists: Brandon Harden, Brack Hightchew
Lead Designer: Toros Kose
3D Artists: Jon Lorenz, Yates Holley
2D Artists: Jon Lorenz, Luis “Yosh” Bolivar, Daniel Zhang, James Kim, Cris Kong, Tommy Wooh